🔴 10 HUGE Mistakes That Bloggers Make

hey miles here miles Bechtler calm in this video you are learning the top 10 mistakes that bloggers make that are keeping them from achieving that 10 grand per month mark and beyond you know my wife and I currently own and operate five separate blogs that are hyper profitable we've made millions of dollars online from this and we've been blogging for over ten years at this point not only that but I've also helped thousands of students just like you to go launch blogs and many have gone on to create $10,000 per month or more so I've got all of these experiences from doing it over and over multiple times and helping other people do it and these 10 things you're about to learn are truly the problem the biggest problems that people run into then when you learn them you're gonna understand how to bypass them so you can get on the fast track to success with your blog now number one is focusing too much on the layout the branding the theme and the design in the very beginning now I will admit that at a certain point in time the branding and how your kind of blog is visually represented does play a part but in the early days the number one and only important thing on your blog is the content itself it often takes six months to nine months of very consistent blogging for you to really even gain trust in the eyes of Google and until you get that trust with Google you're not getting any traffic so no humans are seeing your content also your homepage isn't where most of your content comes in people are gonna find your long tail blog posts for example if you are a kitchen blogger or a cooking blog and you've got a post on how to cut tomatoes and how to cut onions when people search for those phrases they're gonna find the blog post not your home page so it's pretty much irrelevant what the blog looks like in the early days and all of your energy and attention need to go into creating lots of great pieces of content number two people don't do enough research for the content they're creating now it's super important for you to do keyword research so you can choose a topic for each post that people are looking for if you're creating content that's focused on a specific phrase that other people are searching for a specific topic that other people are searching for the odds of your post getting found go up drastically if you're just writing haphazard ideas haphazardly without researching what people are looking for first the odds of you getting actual traffic is very slim the process of understanding what your audience is looking for and then crafting the content that answers their questions it helps them get solutions is key and keyword research is how we do that I have probably 10 or more keyword research videos on this channel links in the description search miles Beckler comma keyword research if you're not doing this and you're blogging and that'll open your eyes to this really really powerful tactic number three bloggers care more about themselves than their audience now the biggest mindset shift that successful bloggers make that unsuccessful bloggers don't make is that we are here as content creators to help our audience right this video is not actually for me this video is for you to really actually truly help you understand these 10 things there's no pitches coming I'm not gonna try to get you on my there's a webinar coming nothing like that right that's me thinking about me and when I create content that's 100% focused on you my brand grows there's a time and a place to have a call to action and content will actually talk about that in one of these but ultimately the core of the content itself needs to really be focused on the audience which means no rubbish content we can't just brain dump first drafts and publish rubbish pieces we can't go outsource extremely cheap content from foreign countries where English is their second language and publish that and expect that to work why have you ever searched on Google for an answer and you find a post and you click on it you idiot god this is terrible it looks like it was written by a fourth grader in another country the first thing you do is you hit the back button and if your content isn't building trust with people once they find it what's the point right because that's ultimately the goal so it's understanding that your goal is to help other people solve their problems to help other people answer their questions and stay focused on them and everything else is going to work and those bloggers who only focus on themselves they're just trying to constantly sell stuff they're trying to put up as much rubbish content as fast as they possibly can they never make it remember you are here to help your audience that is the biggest thing number four is being too broad at the beginning trying to focus on weight loss or trying to go into the make money online space there are these big broad topic ranges there's these big broad niches or niches that people look at their fathers much money there I should go after it but as a new blogger as someone getting started it's better to start in a very small specific sub segment and be of service to one super specific audience with the ability to branch out later so let's say under the weight loss space maybe you help new mothers lose weight through keto and that's your specific area that by Venn diagram those three things that's where you start but if your blog name is key to weight loss dotnet then you could expand into other audiences you could expand into other customer avatars and even into other diets but when you go all in on that one range maybe it's intermittent fasting and keto whatever that one focus point you go in at first is your gonna be able to build relevance around that topic in the eyes of Google and the faster you build relevance around a specific area of content the faster you're going to get traffic so don't be all over the place trying to be the one and only the best ever weight loss blog that talks about all the different weight loss options get really specific and again back to the last one show up for your audience those mums who are trying to lose that weight after having their kid and they're locked in their houses because the world we live in today how are you helping that specific audience member once you've created all the content for them you've really laid out that plan for them you absolutely can branch out to that next audience member but go all-in stay focus stay niche first another way to think about that this is the idea of the longtail keyword phrases which I talked a lot about in my in my keyword research videos you want to be going after phrases that are four five six and seven words right how to lose weight for new mom that's a seven word phrase versus weight loss or how to lose weight or weight loss supplement see those short tail phrases the two three one two three word phrases they're extremely difficult at some point you will grow to where you can compete at that level but in the early days if you want to see traffic be going after the longtail which means you're focusing in on a very very very specific audience okay number five not building an email list and I gotta throw a caveat here having a little opt-in box that says join my newsletter is not building your email list you need to have a very specific call-to-action I just released a video on my channel here recently and it's all about how to craft a lead magnet that is going to explode the growth of your audience and explode the growth of your list fast and you have to have this setup needs to be displayed via either a pop-up embedded at the top of your posts you can use in text links and take them to your landing page but you need a craft and offer a call-to-action that's really gonna help them kickstart whatever the path they're on so again back to the last example what we're talking about mum's trying to lose weight if you have a seven-day weight loss challenge that's complete with a shopping list do you think that would be an enticing thing for that mom to opt-in for if she found you how to lose weight intermittent fasting for new moms right yes it would obviously is that more compelling than join my newsletter absolutely and ultimately the email list is the number one asset within your business so when you're building your blog you got to think of it more like a platform than a blog right it's not just a place to hang content it's actually your home online that allows you to attract people in and you get the most interested people to raise their hands they join your list and those are the people you could show your affiliate offers to your personal offers too you can offer coaching get them on your webinar etc etc etc so building an email list is key and doing so with a very specific call to action that's super valuable and enticing for your people number six under estimating the importance of a great title for many people they're gonna come up with our keyword they're gonna write out their content they'll go re-edit their content they'll make a really good post and then like oh my gosh I gotta put a title on this thing and they just come up with something the title is the biggest piece of real estate that you get in Google when your blog is displayed as a search result okay and when that title is not compelling when that title doesn't really scream out to the user on Google who just search for their their phrase they search for an answer to their problem and they see your title and that title is just kind of man it just doesn't really click you're not making a promise you're not making a bold claim you don't stand out from the other 14 to 16 items on that first page of Google they're all competing for the attention of that individual you aren't going to get the click and when you don't get click so Google sees that your click-through rate is tiny and all of the people around you have a big click through rate Google removes you from the first page and puts you somewhere on page 19 and that's the best place to hide the dead body is on page 19 of Google because no one ever goes back there in fact page 3 of Google you're in nowhere land at that point in time and that click-through rate is everything to maintain high rankings and how do you get high click-through rates titles so I often end up writing 5 6 7 8 9 10 titles I will always search my keyword phrase and I'm looking at what ranks on Google already what titles are already working on Google and I improve upon everything that I'm seeing and I'll write write write often like I said 10 15 of them and then I'll put up the best one that I think is the most compelling that that kind of fits in and improves upon what's already showing there and my click-through rates have been going up up up since I've have it you ated that which means more traffic on my site more first page rankings and that's what you want to see as a blogger number 7 vloggers quit too soon now I have a video that is affiliate marketing in 2020 it's the whole kit and caboodle it's the 17 steps to building an affiliate marketing business online and there's an idea in there that I share that I call it the the chasm of despair the pit of despair and ultimately after about month 2 so months 1 & 2 you're all excited I'm starting a new blog yeah this is gonna be fun you're going through the motions middle of month 1 month 2 you like man this is a lot of work I'm putting out all this content like man my family members are telling me to get a job like nobody understands me and you start doubt creeps in right and you start to wonder like is this really actually going to work it can often take six months to nine months of very very very consistent blogging to start to see the results Google doesn't trust you people don't trust you you're still learning the art of publishing and keyword researching there's a lot of little fine muscle fine motor skills type things that's an analogy obviously that you're learning in the process so on my most recent affiliate case study site it took about nine months to get into momentum to about six months of very very consistent publishing to start to see that traffic start to lift off on all of the graphs and people quit at month four write the blog blog blog for four months they're building Authority they're getting picked up by Google it's working they just don't realize it's a six to nine month plan before you really start to see the I mean you think of the gestation of a human being in a mother's womb right it's just a process is a nine-month process we don't rush it we don't we just trust that that is the process right and there is a kind of gestation process with your blog if you would like to think of it that way um once you start to get momentum and get traffic it compounds on each other so once we got traffic among nine it took off like a rocket but it was that perpetual showing up day in day out week in week out publishing three great posts per week every week for nine months that's what kicked us into the traffic range and at month four or five people were like this stuff doesn't work and like no you just haven't stuck with it long enough and they quit and that is just the number one thing I see over and over and over so you got to be ready for that and you got to push through and break that number eight missing the boat with SEO what do I mean by this I have a great training if you just search learn SEO here on YouTube you'll find the training it's a deep dive they're either under optimizing which means they're ignoring SEO completely or they're over optimizing they think that SEO is the magic thing so they're writing for the Google algorithm instead of writing for the human and I got to remind you about number three which is care more about your audience okay so when you are writing on a blog when you're publishing through a blog you do have two audiences audience number one is Google Google is indexing your website Google is trying to figure out what your content is about and how good is that content audience number two is the human being who will search and find that and read that you always have to focus on writing for the human first but you need to know how to get the right pieces in the right places which is search engine optimization or SEO so definitely watch my SEO video the link will be down in the description the super basics of it are to use your headings your h1s your h2s your h3 s use bulleted lists and allow yourself to really take your main idea and then support it with the three sub ideas and let Google trigger you for what those sub ideas are I have a video that's called how to write SEO content fast and it shows you how to use Google to get Google to tell you these are the five things that you need to have inside of your post about this topic in order for it to be relevant and when you just follow that little structure that I teach in those two videos boom you have everything that you need and don't go too deep into the SEO realm it's always changing there are some core fundamental truths that have worked since 2010 and before it's exactly what we're still doing today the the world for a simple approach to SEO for most bloggers is something you can learn in an afternoon you can learn my processes because I teach them here for free and then from there you never have to study it again you just go do that over and over and over and you're fundamentally sound and it will work no matter what the updates come in the future number 9 not owning the racetrack or not owning the platform today especially it is easier than ever to go microblog to go blog in a facebook group or to micro blog on Instagram or maybe even to go right on medium or any one of these other platforms that offer you a fleet free location the problem with this is these platforms are always changing and at some point they're gonna value user-generated content less and they're gonna give you less and less reach they're gonna give you less and less exposure for every piece of content that you published it we've seen it time and time again with different platforms that I've marketed on over the last 17 plus years I started making money online in 2003 on MySpace that site ain't even around anymore for a perfect example of what I'm talking about when you build you have to build it on a wordpress blog that you host yourself needs to be a self hosted WordPress blog which is wordpress.org now I have a free tutorial on my website if you go to Myles Beckler com up on the top navigation there's a link that says start a blog or how to start your blog and click on that and it's step by step tutorial if you haven't started your blog that you own that you pay for hosting that is the absolute key because when you're building on your platform no one can turn you off it's yours you own it you can do what you want with it you can add your pop-ups to it you can add your email list growth things we talked about earlier I just I compel you like this is the most important thing and when I see people pouring their heart and souls and I've had some friends doing this in the medium for example and then all of a sudden medium tries to put everything behind a paywall they don't ask you for whether you think it's a good idea or not and those guys readership went to zero overnight because no one was actually willing to pay medium to read those posts so these kinds of things happen all the time and the only safety you have in this world is really owning that content really owning your platform and a self hosted WordPress blog is that the link to that blog post will obviously be in the description as well and then number 10 consuming more than you create now III thank you for watching this entire video I appreciate you and I don't know how many of my videos of that you've watched but I do appreciate your attention I appreciate the subscribes and the likes and the engagement in the comments below but the key to success with building a business online is to publish more content than you're consuming so I literally consume next to no content I don't watch YouTube videos as someone who's published 608 or 610 videos here on YouTube I rarely watch a video maybe max1 every two weeks and that surprises people I don't read many blog posts I do listen to audiobooks I think there's some great ideas and audiobooks and I listen while I do other things in this world but my work day-to-day when I'm here at my laptop which I'm on right now and I'm working ok is either writing an email sending that out to my list crafting something on my blog improving something old on my blog or crafting a youtube comment here and then I do a little bit of work distributing that content to get it out to the world and most beginners are spending time watching webinars and they think there's a secret out there that this blogger who's doing their income reports and oh my gosh they're making $200,000 per month well clearly I need to buy their courses to learn how to do it their way you don't you need to do the work and the work is what we've talked about here doing the research committing to an audience figuring out what they need figuring out what the problems are figuring out what they're searching for and go create the absolute best content and then learn just enough of the SEO and the keyword research or the title research to be dangerous to make sure that Google is able to pick up the relevance of your post to that main topic and then you do it again and then you do it again and my wife's blog that gets it's reached 40 million plus people it gets millions and millions almost 10 million visitors per year that blog reaches all of those people because she's put out over a thousand well-written blog post all designed with the user in mind to give the best experience for that user my personal website is reaching hundreds and hundreds of thousands of people per year why because I put 350 plus posts on that blogs on that blog in the last few years really cranky have a Content this YouTube channel works the exact same way 610 videos in under four years that's why I have a hundred forty thousand subscribers that's why I have a business and all of that activity takes so much time and energy to publish publish publish so I implore you unsubscribe from anyone who keeps sending you webinars if you find yourself looking at other people's income claims you got to stop you got to break the habit of looking at what other people do because they're gonna plant to see to doubt in your mind they're gonna make you think that your path your own won't work and you need to buy their course to get on their path and in that moment they've won and they're about to extract money from your credit card verses you tuning them out putting the blinders on going all-in on your audience doing the work learning all of these little supporting muscles and then life gets really fun and I put out a couple of blog posts a week I put out a video a week I send out a few emails a week and that's it and I make a damn good income doing this I make more in a year now than both my parents combined made in a decade or more and I love it because it's all based on helping you and that's what I'm here to do if you've enjoyed this definitely subscribe hit the bell do what you do to get the notifications I appreciate you I got more great videos coming out for you the key is to go do the work I hope this has been helpful any questions get at me in the comments below and until we meet again be well my friend

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