What is the best blog to write first to promote your business and why.

when i'm helping clients to write their blogs they 
always ask me is there one blog one blog that i   can write there's going to be like a magic wand 
and get my endless stream of leads and clients and   promote my business in a non-salesy way the honest 
answer is no there's not just one super duper blog   but there is a blog that i strongly suggest and 
recommend that my clients write so whether they're   brand new in business or they've been in business 
for a while so in this video i'm going to tell you   what this blog is what to include in this blog 
what to do with his blog once you've written it   explain why it's a really good idea to write it 
and i'll also share examples of fabulous blogs   that are written in this style so you know 
the drill grab a cuppa and let's get this show   on the road i first heard about this blog 
from the fab peeps at jammy digital and   the blog is everything you need to know about my 
product or service now that's not the title you   go off and use and write about because obviously 
you need to put in what your product or service   is so it could be everything you need to know 
about my online mediterranean cooking class or   it could be everything you need to know about my 
one-to-one personal training sessions for women   over 50 or it could be everything you 
need to know about my makeup sessions   for brides to be so now we have the title 
of this blog what on earth do you include   in it well this is your opportunity to answer 
the questions that your potential client   your audience is going to have about your product 
or your service so answer what is your product   or your service you can even tell them who it's 
definitely for and also explain who it's not for   it could be that your product is an expensive 
product or service this is where you can start   talking about it and explaining why it's the price 
point that it is it could be that your product or   your service is perceived as cheap or affordable 
and again talk about it in this blog too so that's   just some ideas of some of the questions that you 
can ask and answer in this blog so what specific   questions can you ask and answer in this blog for 
your audience so when's the best time to write   this blog to help you get leads and clients 
and to promote your business there's no time   like the present so whether you are new to this 
business malarkey or you've been in business   for a while it's worthwhile blocking out time in 
your diary and settling down with a large copper   if you want to and start brainstorming the 
content the questions that you need to answer   in this blog for your audience what can you 
do with your everything you need to know   about my product or service blog once you've 
written it well a fab place to put it is on   your website and it can sit there quite nicely 
within your blogs but another fab place to put it   is on your sales page so if a visitor lands on 
your sales page and reads through it and then   they see your everything you need to know about 
your product or service blog then they can hop off   and read that and that hopefully that blog will 
then answer the big questions that they might have   and or encourage them to get in touch or to put 
back to your sales page and buy and let's not   forget you can share it quite easily on social 
media so you can create a post that takes the   reader directly to your blog or you can take 
each of the sections of your blog and create   individual posts that answer the specific 
questions that you have answered in your   everything you need to know about my product or 
my service blog another great place that you can   share this blog is with your email list and it's 
a great piece of content to have in your armory   when you're doing a sales campaign to your email 
list it can be used to help those who are possibly   sitting on the fence and not sure whether 
or not to buy your product or your service   you give them everything they need to know 
about your product or your service in this   blog so you might be thinking this blog is going 
to be mahusiv why is it worth writing this blog   well there's two big reasons i think it's worth 
writing there's a benefit to you and also there's   a benefit to your potential client benefit to 
you is this is where you sit down and really   think about the questions that your audience 
will have about your product or your service   and this is your opportunity to start thinking 
about how you can answer them and what's going   to help them decide whether or not your product 
or service is for you so it doesn't matter if you   create a blog that only answers five or six 
questions initially once you've actually   written it it's so easy to go back and update with 
other questions as they either come to your mind   or as you get asked them you can update this 
blog with answers to those specific questions   so why is this blog useful to your potential 
client and your audience well it helps them answer   the big questions that they might have about 
your product or your service but not only that   it shows them that you have thought about them 
you're answering the questions that they might   have now some of the answers might be 
quite uncomfortable for you to write   but your audience is going to love you all the 
more for that because the last thing you want is   to encourage the wrong people to buy your product 
or your service that's not great for your business   and it's not great for the person who has bought 
it another big benefit that i've been told   by clients that they felt by writing this blog 
is when they've been brainstorming the content   for this blog it's triggered other blog ideas for 
them it's made them realize that there's other   questions that they are perhaps not answering 
in their marketing and by spending time writing   down those questions it's inspired them to go 
off and write other blogs once they've written   this one so where can you see examples of these 
types of blogs in action i'm going to show you   two really fab examples the first one is by diana 
wilson and she helps you to create online courses   that people want to buy so as you'll see from 
her blog she takes you through everything   that you need to know about her online community 
that helps you to create these online courses that   people want to buy now here's an example from a 
photographer who does photo shoots for newborn   babies and again you'll see in this example that 
they've covered quite a lot of things that people   want and need to know before they will book 
a session for their newborn baby with her is   extensive but by the looks of things she has also 
thought of everything um in this blog so there you   have it a blog that i recommend all my clients to 
write and to share and to get out there to help   them get leads and clients and to promote their 
business in a non-salesy way as always if you've   got any questions pop them below and i'll be sure 
to answer them i'll see you next time bye for now   if you've got any questions or comments on 
today's video then please feel free to pop   them below and also if you haven't already then 
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