– Just like every SEO
and digital marketer, you want links. Well, in this video, I'm going to show you 17 ways
to get good quality backlinks, for your site, and, (fingers click)
spoiler alert, I'm even going to give you an
extra bonus way at the end, which gives you more powerful links, than any of the other strategies. Let's get some backlinks. (graphic whooshes and whirs) (graphic bleeps) (button clicks) (screenwipe whooshes) Here's the truth pages with a lot of backlinks, rank above pages with fewer backlinks. In fact, a recent Backlinko study, found that position one on Google, has typically 3.8 times as many backlinks, as positions two to 10. In other words, getting
more links to your website, correlates with better ranking on Google. And to be fair, this is how it has been,
since the start of SEO. Now, one of the big challenges for SEOs, is how do we actually get other websites to link to our website? It's so much easier said than done.
And if you've ever put together
some content for your site, that you're really proud of, and you just post it and think, "Oh, I'm going to pick up
some sweet links, passively. They're just going to come in. People are just going to
start linking to my content because it's amazing", then you've likely been disappointed, to realise, that actually,
real organic back linking, doesn't really happen. So I'm going to share 17 plus one ways, that you can go and get good
quality links to your website. And I should also say, that
when I say good quality, I mean the sort that isn't
going to have John Mueller, coming around your house with a big stick.
Not that I think he's that sort of person. And if you don't know who John Mueller is, it doesn't really matter,
anyway, let's do this. (graphic thuds) (graphic bleeps) (button clicks) (screen wipe whooshes) Now the principle behind
skyscraper technique, is incredibly simple. Here's an example. Now let's say that we're
a podcast business, and we wanted to get more leads for our podcast publishing business. We might look at a search term like, "How to start a podcast", as a great example of something, that's going to bring us potential leads, through our website. Now when you search for
"how to start a podcast", you'll see that a lot of
information articles are ranking, because this is an informational search. Now there is some commercial
intent behind this, because people who are searching for this, are in the market for something, they just might not know it yet.
Now if we click on the top ranking result, we see this complete
step-by-step tutorial, which looks to be pretty decent. It's really in-depth, it's very long. This looks like good stuff. Now the skyscraper technique, is all about finding the
best performing content, out there, at the moment, and then going one level above this. So what I would do is,
if I was taking this on, I would look at this and say, okay, there are some elements of page layout, that I can improve on here, for example, having these ads, we've got free gift card
ads and stuff like this, which kind of makes it
look a little bit spammy, and all this type of stuff. I might tweak that, I might
make this a more in-depth thing. I might also add a video version of this. I might link this table of contents. There are lots of different
things that I could do, to improve this content. I would then try and write a better piece, with all of the stuff we talked about, videos, more images, more tips, more detail, maybe an audio version as well. What I would then do, is plug this website into
a backlink analysis tool, for example, SE Ranking or SEMrush.
You can get a free trial of SE
Ranking at BestNinjaTool.com or you can get a free trial of
SEMrush at ThankYouNinjas.com but anyway, once you've put
their URL into this tool, you can have a look and
see the different websites, that are linking to this content. You can then reach out to each of them, and don't worry, we're going
to talk about outreach, in a later tip and say to them, "You're linking to this article. Here's something that's even
better with more detail, pictures, videos, all great things, that internet people like. Would you like to link to us instead?" Now obviously, by using this strategy, you get the benefit of
having some great content on your site, which might pick
up ranking on its own anyway, but it also means, that
you can start to maybe, take some links from competitors.
Tip number two to get backlinked, is to actually promote your content. Now you might dismiss this and think, "Yeah, oh, right, okay, cool. Got that, Tim, thanks". But here's the thing, most people spend 90% of their time, coming up with great
content for their website, and only 10% of their time
actually promoting it. Some people even don't
promote their stuff at all. They spend all their time on
creation and none on promotion. Now it's an easy trap to fall into. It's one that I personally fall into, but it's so important that you spend time promoting what you put together, and social media can be a
great way of getting attention, to your content. Now, most people, when they do promote their
content on social media, they'll just write a
couple of lines, post, and then they'll just put
a link in and stick it up, and there we go.
But you can go further than this. By recording a video
version of your blog post, or your top tips, inside a blog post, or shortened snippets, or by taking quotes and
putting them in images, you can create social native content, which actually provides
value to people, you know, as the sort of stuff that
people expect to see, on social media. From there, you can link to your blog
post, from that post, and because you've added some asset, like a video or a quote
image or something like that, that people actually like
engaging with, on social media, you're much more likely to get people to give your
blog post some attention. Backlink method number three
is broken link building. Very simple premise, lots of websites delete content, or change their URL structure.
And when they do this, if they
don't implement redirects, that means links get broken. We've all been there. We've clicked on a link in an article, and it's gone to a 404
page and error page, and it's really annoying. Now website owners don't want
to be linking to broken pages, but you can benefit from this, and here's how, what you want to do, is
make a list of the sites, in your market, that published
the most information. Because these are most
likely going to be the ones, that have broken links. So for example, if you're
in the medical space, you might target a site
like WebMD, for example. You would make a list of these sites, and then you would put them
in some backlink audit tool.
For example, Ahrefs has one, SEMrush has one, ThankYouNinjas.com
for a free trial. And you put this into their audit tool. You can then see the backlinks, pointing at the different
pages on that site, and you can filter them, by the ones that are
bringing up 404 errors. IE, that page no longer exists. From there, what you can do, is put the URL of that broken page, into the Wayback Machine at archive.org. This will show you what
the page used to look like. You can then see what sort of
information was on that page, replicate the information onto your site. IE, write an article that
covers the same sorts of topics, and then go back to the websites, that were linking to that
old dead page and say, "Hey, the page you were
linking to, is gone, but I found this other one, which works really well, instead.
Do you want to update your link?" Broken link building
is a really simple way of getting good quality links. Link building method number four, is somewhat simple and that
is replacing outdated links. So, you know the deal, right? Now, similar to the previous strategy, you can pitch your
content, on your website, as an updated version, of articles that exist elsewhere, online. When you put your competitor's
website into an SEO tool, and have a look at the pages, that are generating the most links, you'll often find that it's
content pages on a blog, knowledge base or content hub, which are the ones that
are getting the most links. You can then look through these posts, to see which of these
posts might be dated, and due for a refresh.
For example, let's say that there's been
some technological advancement in your industry, and some of these posts
reference old things. Well just like broken link building, you can then reach out to the websites, that are linking to
this old piece and say, "This piece is kind of old. It's kind of dated. Do you want to link to an
updated version, on your site?" And remember that SEO
is a competitive game, so if you're gaining links, while your competitors are losing links, this is only going to help you. Strategy five is infographics. Yes, here we are in 2021/2022, still talking about infographics. Here's the thing. Infographics are here to stay, they are a very fast way
of consuming information. And with people wanting to
make the information content on their website, better
and more engaging, adding infographics to it,
is an absolute no brainer. And with more businesses
recognise the importance, of making their content, on
their website, more engaging, adding infographics to it, is a very fast way for people to do this.
This gives an opportunity
to the infographic creators. IE, you and I. We can build infographics, out of data that's already available, or data that we collect ourselves. Turn it into a nice looking design, and publish it on our website. When someone searches for
WordPress Infographic, for example, they will find this
infographic from WP Beginner, which has an over 200 backlinks, by being featured on
different people's content. And we've just featured it again. (laughs) The great thing about infographics, is that people will
often link to the source, because they want to link to the data. So they will link back to your website, and the page that created the infographic. Another juicy backlink in the bag. (screenwipe whooshes) Now, if you're watching this thinking, "There's loads of stuff here, I don't know what to prioritise", there is good news for you. We have some free help available, that can help you sort
through all of this, and work out where you
need to put your attention, to get the best results,
as quickly as possible. We have this service, called The Free Website
and Marketing Review, done by the team here at Exposure Ninja.
And all you need to do is go
to exposureninja.com/review, and request your free
website and marketing review. When you do that, one of the ninjas here, will
take a look at your website, your digital marketing, they'll have a look at
your SEO and your links. They'll also have a look at
your competitors as well. Then they'll recommend, the things that they would
recommend implementing, in priority order, over
the next six to 12 months, to get better ranking for your site, and more leads and sales through it.
This service is completely free of charge, and totally awesome. So to request your free website
and marketing review today, all you needs to do is go
to exposureninja.com/review, and fill in the form. It's super simple, very quick. And within two to three working days, you will have a video review
sent to your email inbox. Boom, go and do it, yeah (screenwipe whooshes) Okay, tip number six
is all about outreach. As you would have noticed, outreach, or contacting website owners, is a fairly common
component of link-building, but how do you do outreach, in a way that doesn't
feel sleazy and salesy? Well, the first thing, is to recognise that this is
fundamentally a numbers game. You will have likely had
outreach from other businesses, looking to get links on your website. This is just one of the things
that happens on the internet. And if you're going to
do outreach successfully, you have to become okay with rejection. This is a numbers game. You're going to put out a lot of emails, and you're going to get a
relatively low success rate, but you're going to make
up for it with volume.
So how do you write a good outreach email? Well, there's a number
of different strategies, from the overly aggressive, to the really ridiculously personal. Here's a great example from HubSpot. "Hi Sophia. I'm sure you get a lot
of content submissions, but I wanted to bring to your attention a new guide we released
about the ins and outs of Instagram ad advertising." Now the first thing, this references the person
by their first name, okay? It's not, "Hey, email address"
or "Hey, website owner", or "Hey, web master", it's very specific.
The second thing, it cuts
straight to the point. It tells Sophia, "Hey, I know you get a lot
of content submissions, here's another one", right? People are busy. If they're not going to do it,
they're not going to do it, but don't waste their time, by going around the houses, only to drop in the fourth paragraph, "Hey, by the way, can I have a link? It continues, "This helpful how-to
guide tells you everything you need to know about
advertising on Instagram, and how to drive ROI, in addition to sharing
real world examples, of ads that delivered results." Now there's something new, because a lot of the
content in this space, won't have that thing.
So this outreach is
emphasising the difference, on how this article is better, than maybe what they've seen before. "Shameless humblebrag here, the guide has been downloaded
more than 5,000 times, and has been retweeted
more than 4,000 times. So I wanted to make sure you
had a chance to check it out." Fantastic use of social proof. Remember, outreach is a
lot about credibility. How does that person know, that this is going to be a good thing to feature on their website? Well, here, it's very clear that
this is a popular guide, and that popularity
makes it somewhat safer, to publish on the site. The final question, "Do you think it would be a good fit for the Socialville blog? I'd love to get your
thoughts. Best, Jack." So this is a great email. It's personal, it's friendly. It's not overly pushy, but it's very clear about
exactly what it wants.
Ready for another tip? Of course you are. Tip number seven. Write testimonials for other websites. This is a super easy thing to do. So your business has suppliers. You have software companies, that you use. You have trusted partners. All these types of businesses have their own websites, right? And you can provide testimonials
or case studies for them, because here's the thing. If your business gets sent a testimonial, which is gushing and flowing, and does a fantastic job of
selling how amazing you are, you're going to want to
put that on your website.
And when you do, you're going to link
through to the business, that gave you that testimonial. So this is a really
straightforward thing to do. Here's an example on our website, where we've had a testimonial
from Sarah Willingham, who's an entrepreneur, and one of the Dragons, from Dragon's Den. And we link back to her website, when she gave us this testimonial, because it absolutely makes sense to, we want to send people
through to Sarah's site.
So she's earned a backlink from that. So you can do this for your suppliers, your software providers,
any partners that you have. It's a great way of getting links. Tip number eight is to list
your site on resource pages. Let's say I had a Ninja
water bottles company, and I wanted to get links. What I might do is, I might do a Google search for
"Best water bottle brands." Now one of the things that you'll notice about a search like this is, it's going to bring up a lot of listicles, on content sites.
So for example, we've got some here, which show the best water
bottles of the year. Now if I wanted to get my
water bottle featured on here, what I might do, is reach out
to the author of this article and say, "Hey, did you know
about the ninja water bottle? It does this, this, this, and this. I noticed in your guide, you didn't have any that
did this, this and this. So maybe it's something that
you might want to feature". And remember, these people often have
affiliate relationships, with the sites that they're linking to, or they're using these sites
as a way of grabbing traffic. So it's in their best interest, to make their articles as
complete and as good as possible. So they will be grateful
to get nominations, for good quality alternatives, to the stuff that they've got listed. So here's what you're going to do.
You're going to find the articles, that you want to get listed on, you're then gonna have a
look for the people's names. Now you can click on their names, to see if they have contact
details on the website. In fact, this person does, you can see their email
and their Instagram. If they don't have an
author page on the website, you can use a service like hunter.io to guess their email
address, from the website, but also try checking
them on Twitter, as well. Because often, the journalists that write for
these sorts of publications, will be freelance, or they'll write for a number
of different publications. And if you have a look
on their Twitter page, you'll often find, in
their bio, an email link, that you can use. Tip number nine is to find
unlinked brand mentions. What? This is where people talk about
your brand on their website, but they don't link back to your website.
The devils. So here's how to do it. Firstly, you're going to
Google for your brand name, and put it in quotes, if you've got multiple words in your name. You're then going to put
minus your domain name, cause you want to filter out,
any of your website, here. What this is going to show you, is the different businesses, that are mentioning your website. So for example, if I do
this for Exposure Ninja, we've got this article here, "How Exposure Ninja manages a
remote team using Teamwork".
What you can do now, is if
you go to "Show Page Source", you can actually have a
look for your domain name, to see if they are linking. In this case, Teamwork
is not linking to us. They've mentioned us. They've talked about us, but they are not linking to us. So we would then reach
out to Teamwork and say, "Hey, you're mentioning us,
but you're not linking to us. Please fix this issue". We get a great quality link from Teamwork, and everyone wins, but we win the most. Okay, tip number 10. This is going to appeal to you, if you're a little bit
more competitive in nature, and this is the spy on your competitors.
Here's the deal. A little bit like the
skyscraper technique, where you found the best
performing content on the internet. You try to go one up, and then you contact the
people linking to that content. Here, you're finding
your closest competitors. You're analysing their
best performing content. And then you're reaching
out to the businesses, that are already linking to that. Let's do an example. Let's say that we are
time management software, something like RescueTime or Toggle.
Well we would go to a
competitor's website, and we put their URL,
into an SEO analysis tool, like SE Ranking or SEMrush. This is then going to
show us the top pages on their website. So for example, if we go
to their top pages here, we'll be able to see the pages, that are driving the most traffic. And we will not be surprised to see that these are mostly blog pages. What we can then do, is we can see the number of links, that are pointing to
each of these articles. Let's say that we wanted
to beat this post, that they had on their site, which seems to be
performing well for them, and is driving around 13
and a half thousand visits, from organic, each month.
Well, we would then write
a better version of this. We could then reach out to
the 66 different websites, providing these 130 different
links to this article, and say, "Hey, you've linked to this. Do you want to link to this one instead? It's even more in depth. And it's got this great video
and all this cool stuff, these bells and whistles. Woo-woo-woo." Again, it's one of those
where if you're taking a link from a competitor, you're winning twice, because you're increasing your links, while decreasing theirs.
If you're going to play, play to win. Tip number 11, digital PR. Now digital PR is a huge category, with lots of different
flavours, underneath it. We've done other videos about digital PR, but here's the biggest mistake, that businesses make with
digital PR or traditional PR. They write up some press release, about something that nobody cares about, not even their mother cares about. And then they send it to journalists, and expect them to publish it.
Unless that journalist
is utterly desperate, they are never going to write about your CEO's new accreditation, or this new product that you've developed. Nobody cares. So the important thing, if you're going to be
reaching out to journalists, is to make sure that you actually
have something newsworthy. Find an angle. Now a good way to do this, is to start with the publication
that you have in mind. Let's say that you're a
really boring B2B business, our favourite types of
clients, by the way, you have this really boring B2B business, and there's nothing exciting
or sexy in your market, at all. You're going to have some
sort of trade publication, in your space and that trade publication, is going to be crying out for
anything remotely interesting. So have a look through
that trade publication, and see what sort of
content, what sort of topics, can you get published around, and how can you create
something newsworthy? If you really can't think
of anything newsworthy, then later on, we're going to talk about
studies and surveys, so stay tuned.
Tip number 12 is to become
a source for reporters. Now often, when a reporter or
journalist writes an article, they will need to reference
some kind of external source. Journalists and reporters
aren't experts on everything, so they will need some
sort of credible expert, to provide a quote. This is you. You can be that credible expert. I believe in you. You can do it. Here's how it works. You've got two options. You can use a service like
Help A Reporter Out, HARO. Or Response Source, or Gorkana. Journalists log into these services, and when they need a
source for an article, that they're writing, they will send it out,
through these platforms.
You can sign up for these platforms, and you will receive these requests. You can just reply, with your tip, or your quote, or whatever, and you can get featured. Another way of doing this, is using good old Twitter. It's ad platform may suck, but it's an amazing tool
for PR and journo requests. Just go into Twitter and
search for #PRrequest or #Journorequest, and you will see loads of
writers and journalists, and reporters, who need a
source for their articles. Now a lot of these, will be utter rubbish, but some of them will be really awesome. For example, Exposure Ninja's
been featured on forbes.com a number of times, using
this exact strategy. Now one tip for this, you need to be fast. A lot of these journalists, when they're posting out
to Help A Reporter Out, or on Twitter, using
#PRrequests, #Journorequests, they are getting dozens of responses, particularly if they're writing
for a top tier publication. So if you're going to reply
at the end of the day, it might already be too late.
Another tip is, if you're going to be
replying to these people, and they're looking for a quote, you can just provide a
quote, in your reply. If you look at a lot of
the replies on Twitter, for #PRrequests, #Journorequests, you'll see it's people saying, "Hey, my client could give
you a feedback on this, like what's the best
email to reach you on?" The trouble is, with this, is that journalist or that writer, is going to have loads and loads
of these, to troll through. How do they know that your contact, is any better than anybody else's? It's much better, if you
can just give them a tip, straight away, so they can
skip that entire contacting, and all of that rubbish step in-between, and just use the quote that you give them. Link building strategy, number next, is to start guest blogging. Now guest blogging can get a
bad rap, but here's the thing.
It gives you access and visibility, in front of someone else's traffic. Most people do it wrong though. A lot of blogs are
incredibly understaffed, particularly if they're a passion project, there's often not a lot of money in it. And the person or people
who are running it, are completely overwhelmed. They want to publish loads of stuff, but they find it difficult
to find the time. That's where you come in,
the Knight in shining armour. If you find a blog that
covers the sorts of topics that are relevant to your industry, you can reach out and offer
to write them an article. Now when you're doing this, don't offer to write them an
advertorial, for your business, because they're not going
to want to publish that, on their site.
That will be rubbish and
nobody would ever care, anyway. What you want to do instead, is to just pretend that
you're a featured writer, for their site. So get yourself in that mindset. Think, If I was writing for
this site, if I own this site, what would I write about? And what sort of style would I write in? Now of course, you're going to want to
reference your business, and you're going to want
to link to your website, but do it in a natural and un-pitchy way, so that they might even have
you back, to write again.
Remember, if your content is too pitchy, they just won't publish it. And you'll put all that time
in, for absolutely nothing. Another tip on this, is when you're reaching
out to different blogs, asking about guest blogging. Remember, you want to emphasise
why you are an expert, in this space, why you have a take or why
you have some information, which is a value to their audience. You are essentially
asking them for a favour. So you need to make it clear, why they should allow you
to talk to their audience.
If you're going to be pitching
out to multiple blogs, of course you want to
use different headlines, and different articles. Don't just publish the same
thing, in multiple places. Most blogs won't want to
publish duplicate content. And it's not really a good look, for you to be sending
out the same articles, to lots of different blogs, anyway. You're better than that. (screenwipe whooshes) Now if you're watching this thinking, "There's loads of stuff, I
don't know what to prioritise." There is good news for you.
We have some free help available, that can help you sort
through all of this, and work out where you
need to put your attention, to get the best results
as quickly as possible. We have this service, called The Free Website
and Marketing Review, done by the team, here at Exposure Ninja. And all you need to do, is go to exposureninja.com/review, and request your free
website and marketing review. When you do that, one of the ninjas here, will take a look at your
website, your digital marketing, they'll have a look at
your SEO and your links. They'll also have a look at
your competitors, as well. Then they'll recommend, the things that they would
recommend implementing, in priority order, over
the next six to 12 months, to get better ranking for your site, and more leads and sales through it.
This service is completely free of charge, and totally awesome. So to request your free website
and marketing review today, all you need to do is go to
exposureninja.com/review, and fill in the form. It's super simple, very quick. And within two to three working days, you will have a video review
sent to your email inbox. Boom! Go and do it, yeah
(screenwipe whooshes) Tip 14 is to guest appearance on podcasts.
Obviously podcasts have blown up, and people wanting to
be featured on podcasts, have also blown up. You can do this, as long as you have an ounce of charisma, you have some expertise, you too, can be a guest on a podcast. So long as you have expertise, and you're passionate about
what you're talking about, then you can be quite a
compelling podcast guest. Now this is fantastic for links, because once you are a
guest on someone's podcast, they will link to your
website, in their show notes. And these show notes will
often appear on Apple, they'll appear on Stitcher, on Spotify, across all these different
podcast platforms. And usually that podcast will have some sort of website as well, where there's an episode page, which will also link to your site. So this is a great way of
getting loads of links, as well as getting you in
front of other audiences.
How do you get on podcasts? Outreach. See tip number six, Tip number 15, this is a biggie. This is a high-risk, high-reward strategy. And that is to conduct an original study. Now once you know about this, you will never read a newspaper
in the same way again, because you'll see how
prevalent, prevailent? Prevalent? Ubiquitous, this strategy
is, in the world of PR. Here's the pitch. Most news articles need to
back up what they're saying, with some sort of number,
some sort of data. Now there's a few different
ways of doing this. They can either go out and get that data, or they can reference a
study that already exists. This is where you come in. You can conduct a study,
for your business, which has some sorts of
relevance, to what you're selling, and that can get picked up by newspapers, magazines, blogs, news sites,
and that type of thing. Now you can both get traction on this, when you publish the study, because you can do outreach, to share the outcome of your study, and the news that it generates, but you can also get links naturally, organically, later on, because publications
need to reference studies about different topics.
So if you choose a topic
that's trending or cyclical, and you publish some
really good data on that, you can find that you get
a whole bunch more links, every time that topic
starts trending again, because more publications need to link back to a data source. Let's look at some examples. Here's a study by Compare the Market. Now, if you don't know Compare the Market, they're an insurance comparison site, and car insurance is one of
their most popular categories.
Now "How clean is your car?"
is a very timely study, for when they published this,
during the COVID-19 pandemic. Because there's some macro trends, around diesel gate, and how clean or dirty,
different types of car are. But there's also an
awareness about, you know, stuff in the air and viruses, and dirt and stuff in the air. So it's a very trending,
very current topic, but also tied to a
longer term, macro trend. They put together this, which includes things like
infographics, loads of data, and some tips as well.
And a link back to their
car insurance page, and it picks up links. They then did outreach on this, so to get it featured in
different publications, all about cars, because that's topically
relevant to the car insurance. And here you can see, there's some of the different
links that they've picked up. We've got some sites in Russia. We got Belgian sites, Auto
Trader, The Auto Channel. So you've got a whole range of sites here. Now of course not all of the links that you're going to pick up from this, are going to be good quality, but you can get some great
links on newsworthy sites, if your insight, that you
produce in your study, is useful or unique enough.
Now here's another
example, this time by Sky. They've done a study, to find the topics of
smalltalk across the UK. Now if you don't know Sky, you do know Sky. Rupert Murdoch's child, um, but one of the things that
they want to get links around, is TV shows, because this is a big
part of what Sky does. Now so while small talk might not seem to be massively relevant
to Sky's business, one of the outcomes of this study, was that TV shows were a
really important source of small talk for people.
Much more than, you know, their careers or their
goals, or their hopes, or their dreams. Anyway, one mistake
that Sky made with this, is they didn't do adequate outreach. So they've done the hard work. They've put the study together, but they haven't promoted it adequately. We can see this, because this study has three links, and they are all from Exposure
Ninja. (laughs then sighs) (graphic thuds)
Okay. Let's talk about some
paid backlink strategies. People get concerned about paid backlinks. Are they black hat? Are they white hat? They are white hat, so long as they are being
identified as sponsored, okay? What can I tell you? A lot of the media industry, is funded by undeclared sponsored content.
That's just the way it is. So use that as you will, but lots of people are building links, and paying for links
without declaring them. I'm not advocating either way. You have to use your judgement . But one paid way of getting links, is through sponsored content. So you've probably been on a website, and seen an article that
says "Sponsored by". But usually this article is
about something really dry, really boring, something so advertorial, that not even their mothers
would want to read it. Well this is bad sponsored content. Good sponsored content, basically looks like the other content, that that website would be publishing. So it's interesting, it's relevant to the user, and it's not overtly
advertorial in nature. This means that people
actually want to read it. Now when you're paying
for sponsored content, make sure that you include
links back to your website, and you can include links to sub pages, and deep pages of your website, not just your homepage as well. 'Cause you've usually got
a bit more flexibility, about where you're linking,
if you're paying for the link.
Now sponsored content can be a great way of raising your businesses visibility, and awareness as well. Because if you're appearing on
a site that has a readership, which is big on that space, getting in front of them, builds a lot of credibility for you. But be careful that you're not doing it, solely with that goal. Because mostly, when people
get articles published for visibility's sake, they
are really disappointed. Our final tip before the bonus tip, is blogger or influencer outreach. This is particularly suitable, for businesses that sell
products or experiences. Now with this link building strategy, you are going to gift your
product or your experience, so say for example,
you're a travel business. You're going to gift this to
an influencer, with a blog. And in return for that gift, they are going to write a review,
of what it is that you do.
Now this should also be
declared on their website. They should make it known that
they have received this gift, in return for the review. Now we've put this in the paid category, 'cause you may also have to pay them, depending on their
authority, their visibility, and how valuable your thing is to them. If you're giving them a holiday, often you won't have to pay them, in addition to the holiday. Whereas if you're sending them a new phone charger to review, and they're not really
massively into phone chargers, you might have to pay them, to make that feel a little
bit sweeter to them.
So how do you use this to get links? Well, again, you're going to have to use
our good old friend, outreach. Now with bloggers and influencers, you want to show that you've
read some of their content, or watched their videos, previously, which would indicate that
they might be a good fit, for your product or service. You might even want to let them know, that you've been following
them for a long time. You've really respected
what they're doing, and finally, you have something
that you'd love to send them and you'd love to get
their feedback on it, and see if it might be suitable
for feature on their blog.
Now particularly if you're paying, you're going to want to be very specific, about what you want out
of the relationship. You might ask for a feature on the blog. You might ask for a
number of posts on social, which again, should be
appropriately labelled. Keep in mind that high profile
bloggers and influencers, are getting huge volumes of pitches. So you're really going
to need to stand out, either with what you're offering people, or with your story about
why it's so special, about how much you love them, or how about how you have
some sort of affinity, with what they're doing. Just like any conversion strategy, you need to give them a reason to act, other than it just being a favour for you. We have another video on blogger outreach, which goes into more detail on this topic. So there you have it, 17
ways to get backlinks. Now I did promise you
an extra one, didn't I? And I said it was going
to be really powerful. I'm going to get you
some incredible links. So here we go.
One of the most powerful types of links, that you can get to your website, is links from university websites. These are typically very
high authority, themselves, because loads of other websites
link to university websites, and they also have a good reputation, because it's not easy, to get content published
on university websites. They are very protective, about what is shared on their domains. So links from unis hold a lot of weight. Now then the challenge is, how do you get a link
from a university website? Well,
(fingers snap) here's what you can do. You can run a student contest, where you invite students to
submit competition entries, in order to win some sort of tasty prize. For example, we ran a start
your business competition, for university students, well, for one of our clients, where we invited students
to come up with ideas, for a new business venture.
We would give them a £1000 prize, and some other stuff as well, if they won the competition. What they had to do to enter, was to come up with a new business idea, submit it to us. And then I and a bunch of others, would judge their entries to see who won. We then reached out to different
universities, and said, "Is this the sort of thing, that you would like to
share with your students?" And a whole bunch said, "Yes, absolutely. We can add this to our website
and our student portal. And we can let our students
know about this competition." Hoo-hoo! Links from universities. When the students then entered, some of their entries were incredible. So we published information
about their winning entries, and the great entries that we had. We then reached out to
universities, again, and said, "Hey, this student came
up with this great entry, for this competition. Do you want to feature
them on your website?" And then we get another link.
I've even seen businesses
sponsor scholarships, and even parts of university campuses, in order to get links from their website. So you can take this as far as you want, but I hope you've enjoyed this video. And I hope it's given you some ideas, for getting links for your website. Don't forget, if you
want some help with this, or any other element of your
SEO or digital marketing, whether it's pay-per-click, social media, email marketing, web development, and conversion rate optimization. This is exactly what the
team here at Exposure Ninja, does for our clients, every single day. Request a free website
and marketing review, from the team here at exposurenina.com.
We will analyse your website, your current digital marketing
and your competitors. And then we'll map you out
a prioritised action plan, for the next six to 12 months, to generate significantly more leads, and sales from your website. We'll send this to you in video form, usually within two to three working days, and it is completely free. It's so awesome, there is no risk. There is no downside at all. So go to exposureninja.com, to request your free website
and marketing review, today. If you enjoyed this video,
please like and subscribe, and leave us a comment below. What's your favourite
link building strategy? Until next time, see you soon. (graphic whirs and booms) (logo bleeps) (button clicks).
